Seek the Peak A hike-a-thon to support the Mount Washington Observatory

Unique Sponsorship Opportunities at New England's Premier Hiking Event

Founded in 2001, Seek the Peak is New England's premier hiking event. Presented by Subaru, L.L.Bean and Stonyfield Farm, it is also the largest annual fundraiser for the nonprofit Mount Washington Observatory. Over its nine-year history, Seek the Peak has raised just under $500,000, drawing more than 1,500 passionate hikers to the scenic, rugged trails of Mount Washington.

We invite you to get your business involved with Seek the Peak! Support the work of the Mount Washington Observatory by becoming a sponsor of this very successful, high profile event.

Seek the Peak hikers are not world-class climbers or professional athletes. They are everyday folks from New England and across the country who have a passion for the outdoors and a love for the mountains. Since the vast majority of Seek the Peak hikers travel here from outside of northern New Hampshire, we encourage local lodging, camping and hospitality-oriented businesses to promote themselves through sponsorship. Since Seek the Peak hikers are avid outdoors-people and great fans of the mountains, outdoor gear companies, footwear, natural foods and energy drink brands are all perfect candidates for sponsorship. Whatever the business, whatever the budget, there's a place for you at Seek the Peak. Mount Washington Observatory is a 501(c)3 non-profit organization—there may be tax advantages for supporting Seek the Peak. Please consult your tax advisor for more information.

We are currently seeking cash and in-kind sponsors at a number of levels. To learn more about sponsorship, download the full Seek the Peak 10 sponsorship kit (PDF).

At a glance, here are the sponsorship levels that are available and the numerous benefits that our sponsors receive:

For more information about becoming a sponsor of Seek the Peak, please contact Karen Hemeon at (800) 706-0432, ext. 230.





Assembly of Dust


STP photo


STP photo


STP photo




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